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Final AR Filter
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Process and development of BLUE AR Filter that started from the core idea of trash and inderectly nudging behaviour.

Using 2 following prompts as a starting point
1. ) Exploring new tool.
2. ) Choosing platform






BLUE AR Filter started from an experiment from a prompt to use new tool. In this case with Cinema 4D. At early stage I was learing the software and basic skills for C4D. Then I started to experimented with basic 3D objects (fig 1, 2).





fig 1.


fig 2. 



Then I applied different 3D objects with textures of trash elements such as crumped papers, snacks packages and soda cans (fig 3, 4, 5).




fig 3. 


fig 4.


fig 5.



For the next iteration, I attempted more complex elements and animation (fig 6).




fig 6.



This iteration is also an interpretation that trash has it owned agency as it sticking around a glass sphere. This vital behaviour of trash also one of the key element that I used in the final outcome.




fig 7.


fig 8.


fig 9.



As well as this iteration, in real world situation trash has it own agency, we can see them everywhere and it also follows us everywhere.

Next step I took the 3D elements into the real world using Augmented Reality (AR) by using Adobe Aero as a tool.




fig 10.



However Adobe Aero alone can only provide the basic exploration of Augment Reality as the next prompt I need to consider is platform.

There are few platforms that can use AR and also provide easy acceess such as Facebook, Instagram and Snapchat. I decided to use Instagram as a main platform as it can easily access with wider users’ age range as well as the ability to use AR in Instagram Story filter. To achive this I use specific software for Instagram filter; Spark AR.

The software interface and function of these 3 softwares are different but I have similar function and shares the same property of 3D usage.

Below are the iteration from Spark AR and the early version of my AR filters.





























 © 2021 Paul Theeratuch